Sketchers

Mail: Skechers.com
Customer Service
228 Manhattan Beach Blvd.
Manhattan Beach, CA 90266

Dear Sketchers,

I am writing to your company due to an ad I recently found. The ad featured Kim Kardashian and a pair of sketchers. This ad exclaims that Kim Kardashian ditched her trainer and went to a more affordable pair of sketchers shape ups. This ad is completely false. Kim didn't ditch her trainer. The ad makes it seem as if you will look like Kim Kardashian if you wear a pair of shape ups. Well in fact, Kim works out daily to get her body. However, her body doesn't look that good, it is Photoshopped which also provides a false advertisement. Kim recently was suppose to appear in a super bowl ad that got replaced. The ad was very racy and allured more to her sex tape than football and sketchers. I personally think you guys need to advertise your shoe. The consumers today want the truth. They want to know about your product and don't want to be tricked into thinking they will 'look like kim' by buying a pair of shape ups. I'm pleased that the super bowl ad was pulled because that was very racy and unnecessary. It showed kim straddling a man and at the very last two seconds, the shoes. You guys have made several comments about how Kim has had a lot of success. That is another problem with our society. Our society shouldn't be buying more sketchers shoes because Kim is the rep. They should be buying sketchers because they like the product and believe the product will work for them. I think you guys really need to consider your commercials and ads. I don't think showing Kim who has a personal trainer (many average Americans can't afford), is effective advertising. 

Thanks,

Emma Woods

Women and Media

A stereotype is a commonly held public belief about specific social groups or types of individuals. The concepts of "stereotype" and "prejudice" are often confused with many other different meanings.Many times in society we think of girls as the 'cooks, house wives'.  In almost every show I watch, the women is always cooking while the man is always working. In the movies women are depicted as if they are just the 'beautiful' ones. I found this intersting fact from A.V.club.com " This according to a USC study that surveyed the 100 top-grossing movies of 2011 and found that gender inequality is just as prevalent as it was in the dark ages of 2008 (back when women were primarily kept as pets), with males still accounting for around 70 percent of the speaking characters in 2011’s biggest hits". That alone proves my point that women are meant to be the pretty ones. However, In a movie I recently saw, Silence of the Lambs, The main character was a women. She was depicted as a hero in the end and saved the day, But that was a rare case. 

Another point brought up in the video is how fewer women politicians there are. I thought that was absolutely absurd that 34 governors were women while over 2,000 were men. I think that this issue of being a women, is more pressing then ever. I think that our society still hasn't fully accepted us. They are still judging us off the stereotypes media gives us. Such as, weak, pretty, ditzy and much more. 

 

I think we deserve to be based on the same criteria as men. I don't think we should let the way media preseves us to be, guide us. I think we should continue to fight for our rights and to speak otu against this media frenzy.